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To always be a step ahead the competitors and to provide the best to its clients |
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To help increase the national agricultural productivity by providing agricultural inputs and services |
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To provide the above inputs and services with least consumption of real resources and at least cost |
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To obtain for its employees as decent a standard of living and as good a quality of life as possible, consistent with the general socio-economic conditions in the country |
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To secure a high rate of investment , keeping in view the requirements of other competing objectives |
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To promote, organise, and perform research and development in products, technology, engineering, soil science and agronomy in furtherance of various corporate objectives |
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To improve the environment and minimise to the maximum extent technologically possible, the harmful emissions, atmospheric discharges and effluents |
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To continuously upgrade the quality of human resources and promote organisational and management development |
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To have corporate growth at a pace consistent
with availability of resources and developmental needs of the economy |